Business Development Manager - UK Visa Sponsorship Available

The Business Development Manager will create and execute strategic growth initiatives to maximise private-paying resident occupancy rates and elevate the market presence of A & I Care Home. This position operates at the intersection of business strategy, healthcare marketing, and high-level client relations, translating market data into sustained commercial growth.Key responsibilities include:

• Occupancy & Revenue Generation: Accountable for hitting private-mix census targets across the group. Design tailored sales conversion funnels to move enquiries smoothly from initial contact to successful admission.
• Referral Network Development: Establish, nurture, and maintain highly productive referral networks with private healthcare providers, hospital discharge teams, independent social workers, wealth managers, and elderly care attorneys.
• Market Intelligence & Competitor Analysis: Conduct detailed demographic mapping, fee benchmarking, and competitor analysis to identify pricing strategies and spot geographic opportunities for building or acquiring new care homes.
• Brand Strategy & Event Management: Oversee localized and national marketing campaigns across digital and print media. Plan and execute premium open-day events, community outreach seminars, and professional networking functions within our care facilities.